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WORKSHOP PROPOSALS |
CROSS-CULTURAL BUSINESS PRACTICES:
EFFECTIVE BUSINESS COMMUNICATION
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Cultural communication applied to business
: monochronic and polychronic time and space perspectives applied
to business
High and low context information and communication
levels, market adaptability in a global context
a) Written business communication : how to get your point across
effectively (format and content)
b) Verbal/non-verbal communication : introductions, presentation
of meetings, negotiations, use of visual material
c) contractual agreements : legal, business deals, etc.
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This
seminar will cover the essentials of effective business communication
in a global economy.
With the knowledge of the differences between cultural perspectives,
cross-cultural communications can be smoother and more successful. |
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BUSINESS ETHICS: MYTH OR REALITY?
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Several ethical theories used in business
: Carr’s theory "Poker game analogy", Friedman’s theory.
Utilitarianism, the de-ontological approach,
NORM theory
Ethics and legality, global considerations
in a multi-cultural world
Manager’s obligations, employees rights, customers
as stakeholders, competitors and suppliers as stakeholders, applying
ethics in corporations.
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This
seminar will cover the ethical issues confronting the corporation
and their managers who have to consider moral choice in their
decision making process. The NORM theory, recently developed,
is flexible enough to be used in many contemporary issues. News
articles and some case studies will be viewed to illustrate the
impact and necessity for business ethics. |
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GLOBAL MARKETING STRATEGIES:
IS GLOBALIZATION A NECESSARY EVIL?
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A close evaluation of globalization
How some multi-national corporations develop
their strategies : positioning, brand-name, advertisement, customer
satisfaction, business agreements : joint -venture, franchising,
direct export etc.
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This
seminar will cover several global marketing strategies as well
as question the move towards "globalization" . Some
news articles and case studies will illustrate the discussion. |
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CORPORATE FINANCE: INTERNAL AND EXTERNAL
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Internal finance : accounting, customer and
supplier accounts, expenditures, revenues, stock evaluation
(financial reports and statements : income and cash flow,
annual report), risk management
External finance : stock market : income
and growth stock investment, bonds, commodities, future and options
market, take-over targets, economic trends
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This
seminar will focus on the general aspects of finance internal
to a corporation and external in the stock market. |
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AMERICAN CULTURE : A CLOSER LOOK
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A close look at the « American
Dream »
Current Issues facing the American society
: racism, violence, religion, cyber-space, Media, immigration…
American Pragmatism
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This
seminar will focus on the general aspects of American society.
Emphasis will be on the issues presented. |
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CUSTOMER SATISFACTION: CUSTOMER LOYALTY
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How is the customer viewed from the corporate
perspective
Various cultural perspectives, corporate and
nationally owned industry perspectives, purchasing decisions
based upon rational and/or emotional factors, services offered
to customers to induce customer loyalty, customer feedback
(market surveys and questionnaires), handling customers
on the telephone, technical assistance
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This
seminar will focus on the essentials of customer satisfaction.
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Home
Sample Workshop:
Business Ethics: Myth or Reality?
5 W’s of Philosophy
Socratic Dialogue
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